Welcome to the consultation website on proposals for 2 Allitsen Road

Proposals for 2 Allitsen Road

HGG London are bringing forward proposals for the partial retention, sensitive redevelopment and extension of 2 Allitsen Road, home to The New Inn.
The redevelopment of the Site will secure the long-term future of The New Inn pub as a community asset. The refurbishment will enhance the building’s status as a landmark location in the area, with callbacks to the pub’s heritage as well as restored traditional detailing with contemporary craftsmanship, reinforcing the building’s prominence within St John’s Wood.
Alongside this, the proposals will retain and celebrate the building’s historic façades while creating sustainability features for modern standards. A carefully designed extension will add one new storey, allowing the number of guest rooms to increase from 7 to 16, as well as a new basement addition.

We are keen to engage with the local community and want to hear your feedback before submitting a planning application to Westminster City Council. Read on to find out how you can get involved in our public consultation.

Proposals for 2 Allitsen Road

HGG London are bringing forward a proposal to sensitively restore and extend The New Inn at 2 Allitsen Road, ensuring its future as a vital community space.

The redevelopment of the Site will secure the long-term future of The New Inn pub as a community asset. The refurbishment will enhance the building’s status as a landmark location in the area, with callbacks to the pub’s heritage as well as restored traditional detailing with contemporary craftsmanship, reinforcing the building’s prominence within St John’s Wood.

Alongside this, the proposals will retain and celebrate the building’s historic façades while upgrading fire safety and sustainability features to modern standards. A carefully designed extension will add two new storeys, allowing the number of guest rooms to increase from 7 to 17.

We are keen to engage with the local community and want to hear your feedback before submitting a planning application to Westminster City Council. Read on to find out how you can get involved in our public consultation.

The Site

The site is The New Inn, 2 Allitsen Road, prominently positioned on the corner of Townshend Road and Allitsen Road.

The main corner block of the building dates back to the 19th century and while the building is not statutory or locally listed, it lies within the St John’s Wood Conservation Area.
It is also adjacent to a wild cherry tree protected by a Tree Preservation Order, which will be carefully protected during construction.
Our Proposals

Strengthening The New Inn’s role as a community asset

Enhancing the ground floor pub while preserving its community role through improved facilities, accessibility, and a considerate approach to its continued operation. The community facility includes a multi-purpose space located on the ground floor and the potential to use the pub for monthly community events.

A revitalised corner landmark in St John’s Wood

Restoring historic detailing and blending traditional and contemporary design to enhance the building’s prominence and reinforce its landmark status within St John’s Wood.

Substantial sustainability and safety enhancements

Delivering major sustainability improvements through a green roof top, a Biodiversity Net Gain as well as a, heritage-sensitive design, and reduced whole-life carbon impact.

A more complete and contextual architectural composition that enhances the aesthetic of the area

A sensitive one-storey addition with a traditionally pitched mansard roof, resolving historic fragmentation and restoring a cohesive architectural language, while respecting neighbouring amenity through close dialogue with the Council.

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The team

About “Name of the Client”

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The wider team

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We are keen to engage with you and get your thoughts.

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