Welcome to the consultation website on proposals for 2 Allitsen Road

Proposals for 2 Allitsen Road

HGG London is bringing forward proposals for the partial retention, thoughtful extension and sensitive redevelopment of 2 Allitsen Road, home to The New Inn.
These essential works will secure the long-term future of The New Inn pub as a valued community asset. They will strengthen the building’s role as a local landmark, celebrating its heritage through the careful restoration of traditional detailing combined with contemporary craftsmanship, ensuring its continued prominence within St John’s Wood.
The proposals will retain and enhance the building’s historic facades, while also introducing sustainability features that bring the pub in line with modern standards. A carefully designed addition of one new storey will allow the number of guest rooms to increase from 7 to 16, responding to the need for high-quality local accommodation. The basement will also be upgraded to meet regulatory requirements and provide more accessible and functional space for staff and building services.
We are keen to engage with the local community and want to hear your feedback before submitting a planning application to Westminster City Council. Read on to find out how you can get involved in our public consultation.

Proposals for 2 Allitsen Road

HGG London are bringing forward a proposal to sensitively restore and extend The New Inn at 2 Allitsen Road, ensuring its future as a vital community space.

The redevelopment of the Site will secure the long-term future of The New Inn pub as a community asset. The refurbishment will enhance the building’s status as a landmark location in the area, with callbacks to the pub’s heritage as well as restored traditional detailing with contemporary craftsmanship, reinforcing the building’s prominence within St John’s Wood.

Alongside this, the proposals will retain and celebrate the building’s historic façades while upgrading fire safety and sustainability features to modern standards. A carefully designed extension will add two new storeys, allowing the number of guest rooms to increase from 7 to 17.

We are keen to engage with the local community and want to hear your feedback before submitting a planning application to Westminster City Council. Read on to find out how you can get involved in our public consultation.

The Site

The site is The New Inn, 2 Allitsen Road, prominently positioned on the corner of Townshend Road and Allitsen Road.

The building is not statutory or locally listed, it lies within the St John’s Wood Conservation Area.

While the main corner block of the building dates back to the 19th century, later additions – such as the 1950s extension – are of lower quality and detract from the overall appearance.

Our Proposals

Strengthening The New Inn’s role as a community asset

Enhancing the pub interiors and exteriors to preserve its community role through improved facilities, accessibility and a considerate approach to its continued operation. The pub will continue to serve as a welcoming community space, with flexible areas for the community’s social use.

A revitalised corner landmark in St John’s Wood

Restoring historic detailing and blending traditional and contemporary design to reinforce the building’s status as a local landmark, enhancing its contribution to the character and identity of St John’s Wood.

Substantial sustainability improvements

Delivering major sustainability improvements, including a green roof to enhance biodiversity, a Biodiversity Net Gain, and a heritage-sensitive design that respects the building’s character. By retaining much of the existing structure, the proposals achieve an exceptional whole-life carbon performance, aiming to outperform GLA benchmarks across all lifecycle stages. The proposals also target a ‘Very Good/Excellent’ BREEAM rating, with upgraded thermal insulation to meet the latest Building Regulation standards.

A more complete and contextual architectural composition that compliments the aesthetic of the area

A sensitively designed one-storey addition with a traditionally pitched mansard roof will unify the building’s form, resolving historic fragmentation and establishing a cohesive architectural language, while ensuring neighbouring amenity is respected through close dialogue with the Council.

Accessibility and safety enhancements

Significant improvements will be made to ensure the building complies with all current regulations and is fully accessible for all who use it. This includes new fire safety measures such as an additional staircase, an evacuation lift and protected escape routes.

Increasing local employment opportunities

The project will create jobs during construction and provide long-term employment through the operation of the pub and accommodation, supporting the local economy.

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The team

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